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Marketing for Small Business 1-day Workshop + Using Books as a Marketing Tool
Business Coach, Sabrina Domenosky, has been a regular attendee at a lot of writing workshops recently. She’s not planning a book of her own, but many of her clients are and they want to know how to...
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Using books as a marketing tool, not a marketing flier
The Toast Marketing Board Advertisement – “Something Rotten” Jasper Fforde satirises in-book advertisements beautifully in his Thursday Next Series Have you seen the stats on how many advertisements...
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Great podcast episode from the Creative Penn for self-published authors
A lot of first time authors are opting to self-publish digitally rather than go through the traditional print process. In fact, the number of writers taking up the opportunity has created an entirely...
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The Forgotten Sales Channel Part 1 – Book distribution for self-publishers
[Originally posted on digireado.com.au: Part One sets the scene for the current bookselling landscape in Australia and why a book distributor is important and Part 2 will look in more detail...
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Small Business Breakthrough Workshop & Book Publishing as a Marketing Tool
In October last year I was invited as a guest speaker to a Small Business seminar run by Business Coach, Sabrina Domenosky. At the seminar I presented the idea of writing and publishing a book as a...
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Is the post-bookstore world inevitable? 5 ways bookshops can fight back
The Digital Bookworld Conference took place last week in New York and as usual produced some fascinating discussion and ideas about the future of digital publishing. Front and centre this year was...
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Refocusing on Bookstores in 2013
The World’s Smallest Bookstore – Are wonderful spaces like this fated to close? Last week I questioned whether a post-bookstore world was inevitable and suggested 5 ways bookstores might be able to...
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